INTRODUCTION
An integral aspect of a flood insurance company is connecting desirable customers with appropriate agents. Having the ability to ‘filter out’ unqualified properties quickly increases effectiveness of sales lead generation. By taking an innovative approach to customer portal development, the flood insurance company will be able to quickly connect qualified customers to local agents for additional sales details.
Google Ads offers the ability to target customers based on Zip Code and offer the flood insurance company top position when searching for “flood insurance”.
Google Ads offers the ability to target customers based on Zip Code and offer the flood insurance company top position when searching for “flood insurance”.
landing page - customer facing
The flood insurance landing page prompts the user to input their property information (construction year and occupancy type) and location (zip code for now) in order to determine the likelihood of them qualifying for an insurance policy. After the necessary information is submitted, it is transferred through the company’s web services for processing. This involves using a web service partner which encapsulates the actual model logic for determining the likelihood of customer qualification. The web service partner returns back a probability range, for example, property ‘60%-80%’ likely to qualify.
results
If this resulting probability is > 60%, we treat it as a ‘success’ and let the customer know they are likely to qualify (we also show the probability). This process takes only a few milliseconds so appears instantaneous to the customer. For the successful customers, we recommend some agents for them to contact to begin the insurance process. The agent recommendation algorithm considers proximity, agent quality, and other factors to assign relative scores to the agents as contact points for the customer.
If no candidate agents are found for a customer (or the customer simply chooses not to contact an agent) they are prompted to provide their contact information (name, phone #, and/or email). We store this information for the flood insurance company management to act on later.
If a customer does not qualify (resulting probability < 60%) then we do not recommend any agent contacts or allow them to provide their contact info.
**Update – including address fields for capture in version 2.
If no candidate agents are found for a customer (or the customer simply chooses not to contact an agent) they are prompted to provide their contact information (name, phone #, and/or email). We store this information for the flood insurance company management to act on later.
If a customer does not qualify (resulting probability < 60%) then we do not recommend any agent contacts or allow them to provide their contact info.
**Update – including address fields for capture in version 2.
agent facing success calculator
The success calculator is also available for agents directly within the company’s agent portal. Agents have the ability to check the qualification probability of a batch of potential customer properties.
The probability range is presented and allows for the agent to judge for themselves and begin the quoting process.
Six-step workflow to Policy Conversion
With the updated version, the company will be supported end-to-end from lead generation to policy issuance. This also allows for key performance indicators to be captured and reported on throughout the life-cycle of the customer interaction.
The probability range is presented and allows for the agent to judge for themselves and begin the quoting process.
Six-step workflow to Policy Conversion
With the updated version, the company will be supported end-to-end from lead generation to policy issuance. This also allows for key performance indicators to be captured and reported on throughout the life-cycle of the customer interaction.